UX Book Club: Hooked – How to Build Habit Forming Products

Our next UX Book Club is about engagement, behaviour and user psychology. We’ll be discussing Hooked – How to Build Habit Forming Products by Nir Eyal.

“Why do some products capture our attention while others flop? How do technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that subtly encourages customer behaviour; repeatedly bringing them back without costly advertising or aggressive messaging”

As well as discussing our thoughts and opinions on the book, it will also be a great starting point for group discussions on our experiences and questions about its methods and themes. Whether you’re experienced or new to UX design, you are very welcome to join us.

I’m in! How do I RSVP? 
To join, simply RSVP here and come along on the night with your book (or eBook), questions, thoughts and opinions! If you can’t make it, please reverse your RSVP early so there is room for someone else.

Get the book 
You can buy the eBook in Kindle and Apple iBook formats from the book’s web page ($14.99). You can get the physical book with 1-2 days shipping and with a 19% discount at Booktopia ($24.40)

Do I Need to Read the Book? 
Yes, our discussions will be about the book and the topics and ideas that it includes. So we ask that you come to book club having read some or all of the book and be ready to discuss its topics and ideas.

Give The Summary 
Would you like to give a brief summary of the book at the start of book club? Contact us before May 25th if you’re interested!

What Happens at Book Club 

6.30 – One of us gives a 5-minute summary of the book 
6.35 – We break into groups for conversation about the book guided by some suggested topics and talking points. 
7.15 – We share our group’s discussions and ideas with the full group and continue to discuss the book amongst the whole group. 
8.00 – The book club concludes but everyone is welcome to stay and continue the UX discussions!

Venue 
Thank you to MYOB for again providing a fantastic venue for our book club – at their brilliant Innovation Hub. Thanks MYOB!