UX Book Club: The User’s Journey – Storymapping Products That People Love

We’re trying something a little different at the next UX Book Club – we’ll be running the evening with the assumption everyone has read the book!

Our next book is The User’s Journey by Donna Lichaw. A brilliant little book that gets to the heart of so much UX thinking and communication – the art of story structure, story telling and story mapping.

As Jeff Gothelf says – “If you’re working through customer journeys, experience mapping, and other ways to coalesce your team around your product’s story, The User’s Journey offers a fun, interactive way to build that narrative collaboratively to achieve great results.”

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey shows you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

You can read more about the book (and get free extracts) at the book’s website: http://rosenfeldmedia.com/books/storymapping/

I’m in! How do I RSVP? 
To join, simply RSVP here and come along on the night with your book and questions. If you can’t make it, please reverse your RSVP early so there is room for someone else.

Do I Need to Read the Book? 
Yes, our discussions will be about the book and the topics and ideas that it includes. If you don’t think you’ll be able to read the book before book club, this event won’t be right for you.

Get 30% Off Your Copy 
You can get your copy at about $20AUD for the e-book using our special UX Melbourne discount from the kind folks at Rosenfeld Media. Just use the code UXMELB. This discount also works for printed copies.

What Happens at Book Club
6.30 – One of us gives a 5-minute summary of the book 
6.35 – We break into small groups for conversation about the book guided by some suggested topics and talking points.
7.15 – We share our group’s discussions and ideas with the full group and continue to discuss the book amongst the whole group.
8.00 – The book club concludes but everyone is welcome to stay and continue the UX discussions!