September UX Book Club

Our book for September is Content Strategy for Mobile by Karen McGrane.

content strategy for mobile book

(Foreword) You don’t get to decide which platform or device your customers use to access your content: they do.

Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms and screensizes — from the tiniest “dumb” phones to the desktop web.

How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you  everything you need to get your content onto mobile devices (and more). You’ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way you’ll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes and resolutions.

You can get a special UX Melbourne 10% discount from A Book Apart using this code: UXMBC813 The discount is valid until 30 September.

More details are here:
http://www.abookapart.com/products/content-strategy-for-mobile

Karen visited UX Melbourne way back in 2010, check out her talk on Vimeo

Karen also has a great blog full of interesting stuff http://karenmcgrane.com/

When is it?

Tuesday 17 September
6.00pm for a 6.30pm start

Where is it?

Governor’s Lounge
The Royal Melbourne Hotel
629 Bourke Street
Melbourne VIC 3000

(Turn left and follow the signs before the main entrance).

Do I have to read the book?

All welcome, even if you haven’t read the book.

Don’t forget our special UX Australia movie night with Jeff Gothelf Tuesday 27 August.

…what a lot of UX goodies the next few weeks!