Tag Archives: psychology

February Book Club

book, stephen wendelOur first book for 2014 will be Designing for Behavior Change by Stephen Wendel.

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.

Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.

  • Learn the three main strategies to help people change behavior
  • Identify your target audience and the behaviors they seek to change
  • Extract user stories and identify obstacles to behavior change
  • Develop effective interface designs that are enjoyable to use
  • Measure your product’s impact and learn ways to improve it
  • Use practical examples from products like Nest, Fitbit, and Opower

O’Reilly Media is also offering 40-50% discount to UX Melbourne with the code DSUG.

When is it?

Tuesday 18 February
6.00pm for a 6.30pm start

Where is it?

Governor’s Lounge
The Royal Melbourne Hotel
629 Bourke Street
Melbourne VIC 3000

(Turn left and follow the signs before the main entrance).

Do I have to read the book?

All welcome, even if you haven’t read the book.

We’re looking forward to a great year for UX Melbourne and looking for a new bunch of keen folk to join the UX Melbourne organising team. Do you enjoy book club, movie nights and guest speakers? Do you have ideas for great UX focussed events? Think about how you’d like to help, we’ll be announcing a planning workshop soon.